What does it mean?

A seemingly random detail, but trust me.  It means something.

A seemingly random detail, but trust me.  It means something.

The past few weeks, we have been working with Nicole Huffman Photography to put together a styled shoot in one of our favorite venues - Revolution Mill in Greensboro.  We'll set up a mini wedding, for all intents and purposes, with the same details you would see in almost every other wedding.  And just like any wedding, choosing how to style the event can be difficult.  In a group text to end all group texts, I threw ideas at my team, with nothing ever feeling quite right.  And finally, someone said, "What does that piece mean?"  What is the purpose of that choice?  What does it stand for?  And while I was immediately vexed by the thorough shut-down, I knew she was right.  Because good event design is like art.  It needs to mean something.  It needs to tell a story.  And I believe we are shaping our details into themes and motifs that further the history of our chosen venue.  We won't have much to share until February 24, but for now, I just want to share that little bit of wisdom with you.  Consider this: What does your event mean?  What is your story?  What do you want people to learn about you in this process?  That's what you need to focus on.  Not the latest or trendiest of anything.  Tell your story.  There was never a better one to tell.